03
Vireo Mobile
The Lantern
A pavilion that turned a product demo into a destination (example).
Client
Vireo Mobile
Year
2024
Role
Creative Director
Agency
Fieldwork Collective
Duration
5 months
Discipline
Experiential
Brand
(A)
Context
A mobile brand needed a presence at a busy outdoor festival, where every booth looked the same and nobody stopped for a spec sheet.
(B)
The bet
Build a glowing object people walk toward at dusk, then reward them with an experience worth filming.
(C)
Process
01 The object
A red, lantern-like pavilion designed to be seen from across the grounds. At night it glowed from the inside, becoming the festival's meeting point.
02 The visitor journey
Inside, a short guided path: a light tunnel, a hands-on product moment and a final room built for photos. Every step took less than a minute.
03 Operations
We trained the staff as hosts, not salespeople, and designed the flow so lines moved fast and felt like part of the show.
(D) Results
48K
Visitors in four days (example)
11 min
Average dwell time (example)
+27%
Brand consideration lift (example)
People queued for our booth. That has never happened before.
Placeholder Name
Head of Marketing, Vireo Mobile (sample)
(E) Credits
Creative Direction
Jordan Vale
Design Director
Placeholder Name
Copy Lead
Placeholder Name
Producer
Placeholder Name
Production
Sample Studio
Add a second exit. The final photo room was so popular that it became the bottleneck on the busiest night.